An interesting idea that’s hit some bumps along the way, the Car Hammock serves as a lesson for startups in the digital age. The company initially got a small batch of 100 hammocks to market in 2016/17 before the internet got a hold of the idea of hammocking in the car and sent the hammocks flying off shelves much faster than Car Hammock could keep up. The company tried to place a larger order with its manufacturer, but the manufacturer countered by raising pricing and Car Hammock was stuck – the type of folks excited about hammocking in cars don’t tend to get excited about big price hikes.
So Car Hammock went back to the drawing board, redesigned its product based on feedback, added a larger model for SUVs, found a manufacturer that hit the sweet spot in pricing and quality, and is now relaunching its product via Kickstarter. It hopes to raise the capital it needs to buy materials in sufficient quantities to get hammocks flying into cars all over the land.
The Car Hammock is about as simple as it sounds, which is probably a good thing – who wants to put in a lot of work before surrendering to a suspended siesta in an Altima? The rectangular fabric has adjustable corner and side straps that run out the doors, wrapping and hooking to the vehicle for support.
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