One look at the all-new Moar e-bike and you can tell this isn’t your average pedelec. The bike greets the eye with fat tires, thickly sheathed wires and a battery compartment that shoots off the back of the seat post to double as a cargo rack. Looking more closely, its feature set includes full suspension, a 750-W electric drive and a powerful lighting system. This e-bike just packs “moar” than average, pardon the pun.

We’ve come to expect electric bikes in every shape and size imaginable, but we weren’t expecting an on/off-road, full-suspension electric folder with 26-in wheels, fat tires and a 750-watt powertrain. But that’s exactly what the Moar e-bike, which is currently the subject of a crowdfunding campaign, promises – a powerful, rugged two-wheeler built for everyone from trail-riding weekend warriors to daily city commuters.

When the non-electric fat bike first began its popularity rise from endurance competition workhorse to trendy piece of kit parked in front of every microbrewery around, it seemed to run almost exclusively without suspension – maybe something about big, spongy tires not needing to be sprung, or perhaps it was more that suspension makers weren’t building components for the fat market.

But over the past three years or so, notable manufacturers like Surly and Trek have started rolling out big-tired bikes with front and rear suspension, providing an option for those that want a little extra spring. As those full suspension fat bikes were gaining a little traction, electric bike companies like Bad and Rad started introducing (unsuspended) folding, electric fat bikes. In short, the fat tire trend has been finding its way into all shapes and forms of bike … or maybe it’s been all shapes, forms and components wrapping their way around those wide, bloated tires.

Moar has gone a step farther than the others in packing a fatty with the kitchen sink, combining all those different aspects into a single bike, then tacking on an impressive collection of tech and components. The company’s electrified full-suspension fat-tire folder features a heat-treated 6061 aluminum frame that folds in half via a hinge at the top tube. The distinctive welded rear cargo rack shoots upward to double as an easy-access compartment for the removable 48-V lithium-ion battery. Folding pedals further shrink the bike’s footprint during storage and transport.

The Moar e-bike features a simple hinged folding mechanism

Moar has developed three models around its folding frame, relying on two powertrain options: a 750-watt-rated mid-drive motor and a 500-watt-rated rear hub motor. Whichever motor you choose, a torque sensor or cadence sensor and motor controller regulate output to maintain the desired level of pedal-assist according to five rider-selectable modes. There’s also a thumb throttle for direct motor output.

Moar has electronically capped top speed at 20 mph (32 km/h) to meet regulations, but it says that the owner can easily unlock the fuller top speeds of 28 mph (45 km/h) for the 750-watt mid-motor and 25 mph (40 km/h) for the 500-watt rear hub motor. The battery has enough power for between 30 and 85 miles (48 and 137 km) of range, depending upon model/motor, pedal-assist mode selected and other factors.

Another interesting feature on the Moar bike is its integrated lighting system, which includes a 1,000-lumen LED dual-headlight system, LED taillight, turn signals and brake lights. The headlights include an “Angel Eye” surround that illuminates the road directly in front of the bike to make the rider more visible while the LED projectors throw light farther ahead, up to 30 feet (9.1 m).

The "Angel Eye" lighting halo design helps make the cyclist more visible at night

Other features of interest include a backlit LCD on the handlebars, USB gadget charging, a horn, internally routed wiring and heavy sleeving where the wires are outside the frame, disc brakes, and Kenda 26 x 4-in fat tires.

All those features don’t come without some weight, and the Moar e-bike definitely won’t be competing with the BestiaNera Sport or Maxwell EP0 for the title of lightest e-bike. With the battery in place, it sends the scale racing to around 70 lb (32 kg).

Moar is currently at the prototype stage and trying to raise development funding on Indiegogo, where it’s offering all three of its electric bike models. The nine-speed performance flagship Rapt, featuring the 750-watt mid-drive with a 17-Ah/815-Wh Samsung li-ion battery for up to 85 miles (137 km) of range, slots in at a US$1,999. The eight-speed 24/7 ($1,199) and seven-speed Sun & Fun ($999) models both rely on the 500-watt rear motor with smaller batteries and range figures. Some of the other features vary by model, as well.

Moar e-bikes

The campaign page linked below has a thorough rundown of Moar’s overarching design and all the features and individual models, so if you want more of the ins and outs, it’s worth a read.

Source: Indiegogo

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