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Written by Oscar Holland, CNN
Updated 2021 Sep 06
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The cleanliness of Tokyo, the diversity of New York and the social services of Stockholm: Billionaire Marc Lore has outlined his vision for a 5-million-person “new city in America” and appointed a world-famous architect to design it.
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Now, he just needs somewhere to build it — and $400 billion in funding.
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The former Walmart executive last week unveiled plans for Telosa, a sustainable metropolis that he hopes to create, from scratch, in the American desert. The ambitious 150,000-acre proposal promises eco-friendly architecture, sustainable energy production and a purportedly drought-resistant water system. A so-called “15-minute city design” will allow residents to access their workplaces, schools and amenities within a quarter-hour commute of their homes.
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Although planners are still scouting for locations, possible targets include Nevada, Utah, Idaho, Arizona, Texas and the Appalachian region, according to the project’s official website.
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A new urban model
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In addition to innovative urban design, the project also promises transparent governance and what it calls a “new model for society.” Taking its name from the ancient Greek word “telos” (a term used by the philosopher Aristotle to describe an inherent or higher purpose), the city would allow residents to “participate in the decision-making and budgeting process.” A community endowment will meanwhile offer residents shared ownership of the land.
In a promotional video, Lore described his proposal as the “most open, most fair and most inclusive city in the world.”
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Lore founded jet.com before selling it to Walmart and joining the retail giant as head of US e-commerce in 2016. He left the company earlier this year, saying that his retirement plans included working on a reality TV show, advising startups and building a “city of the future.”
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On Telosa’s official website, Lore explains that he was inspired by American economist and social theorist Henry George. The investor cites capitalism’s “significant flaws,” attributing many of them to “the land ownership model that America was built on.”
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