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How Crisco Made Americans Believers in Industrial Food

Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing. It’s all about having faith in the purity of the process. (Melissamn/Shutterstock.com) By Helen Zoe Veit, The Conversation via Smithsonianmag.Com –   …